We are Taiwan’s leading strategic communications experts, offering a wide range of public relations and public affairs services.
Since our founding in Taipei in 1994, Jet-Go has been helping multinational and local clients achieve their long-term public relations & public affairs objectives in Taiwan.
We are one of the largest public relations agencies in Taiwan. With over 100 full-time professionals, our staff is culled from a variety of fields—public relations, journalism, communications, political science, legislative affairs, graphic design, and education, to name a few.
Our comprehensive issues-management approach helps organizations identify and deal with near-, mid-, and long-term threats and opportunities that may affect their operations in Taiwan. We do this by:
- identifying existing or emerging public opinion or policy issues, opportunities or problems
- identifying key stakeholders and audiences, including consumers, non-profit associations, academics, policy makers, and policy influencers
- developing strategic audience-specific messages intended to increase awareness, enhance understanding or alter behavior
- crafting plans to deliver those messages in an effective and impactful manner
Jet-Go Consulting Group is comprised of four companies – each with their own set of specialized capabilities and expertise, including public affairs, online & offline media relations & campaigns, marketing promotion, and creative design, among others.
Each of our companies has their own specialties but our strength comes from the integration of resources and expertise across our business units. This integrative approach is the Jet-Go Difference and it gives us a range of innovative and comprehensive service that other agencies just can’t match.
Jet-Go Consulting meets the needs of corporate and non-profit clients with a range of services, including issues and crisis management, media services, media & stakeholder relations management, traditional & digital media monitoring & analysis, event planning and implementation, to name just a few.
Soundline Consulting specializes in public affairs and provides strategic communications support and services aimed at shaping the political and regulatory environment for corporate clients, as well as industry associations and other organizations.
Pulse Research provides strategic communications and policy promotion support and services for government ministries, agencies, and organizations at the national and local levels. During election season, Pulse has a dedicated team of “electioneers” that advise candidates at all levels of government on how best to achieve their electoral goals.
Popcorn Digital is Jet-Go Consulting Group’s in-house digital media, innovation, and design center. Popcorn offers a broad range of services (available to all of Jet-Go Consulting Group’s clients), including digital marketing campaigns, social media monitoring and strategic planning, graphic design for marketing and other communication materials, and video & micro-film production.
The industries we serve
Jet-Go Consulting Group engages a variety of clients across a range of industries & issue-focuses. From non-profits seeking to enhance public awareness and understanding of their organization’s mission, to government ministries seeking to drum up public support for a policy or program, to a corporate client seeking discrete resolution of a nagging or onerous regulatory issue. No situation is too complex for Jet-Go Consulting Group.
Some of our services
Jet-Go provides issues management services to some of the world’s leading blue-chip companies. Jet-Go’s suite of monitoring tools allows us to not only detect related media coverage and social media conversations, but also regulatory and legislative developments (including near-real time monitoring of legislative committee meetings). We provide clients with timely information and insights about regulatory, legislative, and public opinion trends and developments in Taiwan, identifying specific threats and opportunities that may affect their reputation and operations. We then undertake comprehensive stakeholder analysis to identify key decision makers, influencers, and stakeholders relevant to developments and develop bespoke communication plans (for both direct stakeholder communications and media or other communications) to maximize opportunities or mitigate risks.
Jet-Go works with clients to ensure that the processes and practices are in place to prevent or mitigate the effects of events that have the potential to harm their organization’s reputation, finances, constituents or facilities. We can help build a crisis management system from the ground up or evaluate existing processes and make recommendations to strengthen them.
Jet-Go is also on hand during crisis events to make impact evaluations, help manage and coordinate resource deployment, and ensure that the processes in place are functioning properly and sufficiently to manage the events. Our years of experience can be invaluable in dealing with dynamic situations that challenge and stress even the most well-prepared organizations and processes.
Jet-Go understands offline and online media landscapes in Taiwan and we have long-standing relationships with many influential media members, including journalists, editors, news-room managers and columnists. In addition to strategic media consultancy, we help plan and execute a wide range of media activities, including media campaigns, media relations programs, press releases, article pitching and placement, interview opportunities, media roundtables, and media focus groups and surveys.
At Jet-Go, we also have our own in-house online media and social media expertise and capabilities, including social media monitoring and analysis, issues management, and blogger and digital influencer relations.
Jet-Go has advised some of the world’s largest investment firms on planned foreign direct investments in Taiwan. In addition to providing potential investors with a comprehensive overview of Taiwan’s challenging investment environment, Jet-Go also identifies specific threats and opportunities that may affect their investment applications, undertakes comprehensive stakeholder analysis to identify key decision makers, influencers, and stakeholders, devises bespoke communication plans (for both direct stakeholder communications and media or other communications) intended to facilitate our clients’ investment applications, and continues to monitor & analyze the environment for developments that may affect outcomes of regulatory review processes. Jet-Go’s suite of monitoring tools allows us to not only detect related media coverage and social media conversations, but also conversations in Taiwan’s legislature – often the source of investment transaction politicization in Taiwan’s historically hostile investment climate.
As more and more of our clients turn to an integrated marketing communications approach, so too has Jet-Go’s marketing experience and expertise grown. Some of the world’s best-known brands turn to Jet-Go to ensure that communications across all of their marketing activities are integrated and effective. We can support our clients’ marketing efforts with a range of promotional services, including marketing consulting, market analysis, advertisement creation and channel placement, direct marketing, social media and other digital marketing, special events, and personal selling.
Professional associations, non-profit organizations, watchdog groups, scholars, experts, pundits, and variety of other stakeholders have the potential to affect – for better or for worse – the environment in which our clients operate in Taiwan. Jet-Go is Taiwan-centric and we are well-placed to help identify and analyze those individuals or organizations that pose threats to or present opportunities for our clients. We can identify relevant priority actors, provide analysis of their perspectives, develop and execute communication programs, and support efforts to build long-lasting partnerships. And we have the on-the-ground capabilities and experience help you communicate with them in formal settings such, as conferences and forums, arrange discrete one-on-one meetings, or mobilize them to act as advocates for your organization.
Jet-Go also has a long history of experience in meeting our clients’ internal communication needs, including routine employee and partner communications, communications consulting during times of crisis or labor disputes, communications planning for redundancies and for recruitment, and communications for special occasions. We also provide support for above-country communications, internal corporate activities and event planning, as well as employee training activities.
Chairman & Founder
Max Wu is the Chairman of Jet-Go Consulting Group and one of the company’s co-founders. Under his leadership, Jet-Go has grown from a small niche agency to one of the largest public relations firms in the Taiwan market. With decades of experience in election campaign management and public affairs, Max often serves as strategic advisor for elected and appointed officials at every level of government in Taiwan. Max has a Ph.D. in Public Administration from Fudan University (Shanghai). He is an associate professor at Shih Hsin University (Taipei) and has served as chairman of the Taiwan Public Relations Association.
Vice Chairperson & Co-Founder
May Chang is the Vice Chairperson and a co-founder of Jet-Go. With more than 20 years of experience in the public relations & public affairs industry, May has earned a reputation for her shrewd understanding of the perspectives of regulators, lawmakers, media players and other key audiences in Taiwan. A former journalist, she specializes in crisis management, issues-management, strategic communications planning, and stakeholder relations. May has provided top-level strategic communications advice for numerous blue-chip corporations doing business in Taiwan – such as McDonald’s, Unilever, & Yahoo – and for public sector clients, such as the Taiwan Food & Drug Administration, Centers for Disease Control, Bureau of Energy, and the Ministry of Economic Affairs. May possesses a broad and deep understanding of Taiwan’s media landscape and routinely conducts spokesperson training and media relations seminars for both private and public sector clients. She has a Ph.D. in Communications and currently is an adjunct professor at Shih Chien University (Taipei).
Our focus is on Taiwan. But we know that our clients may have requirements in other markets throughout the region.
Jet-Go is proud to be part of the Interel Global Partnership – a network of independent public affairs consultancies with offices in more than 60 countries around the world.
Jet-Go maintains an affiiation with Newgate Communications – an international integrated communications consultancy with offices in London, Edinburgh, Brussels, Frankfurt and Hong Kong and Asia affiliates in Beijing, Macau, South Korea and Vietnam.
Some of our past and current clients
Jet-Go provides strategic communications services to some of the leading global & local brands, industry & professional associations, non-profit organizations, government agencies, and electoral candidates.