服務項目

戰國策傳播集團的客戶包括在台灣開拓業務的績優跨國公司、地方與中央層級政府機構、目的導向的非營利組織、及專業產業協會等。

為因應各種不同客戶的需求組合,我們不斷自我精進,因此廣泛涉獵各公私部門與產業的專業領域。

部門與產業
• 健康照護
• 消費類電子產品
• 餐飲
• 能源
• 快速消費品
• 資訊科技
• 金融服務

公共事務
戰國策傳播集團在台灣開風氣之先,首創專業的公共事務顧問業,不僅提供全方位的服務—更重要的是成果也非常令人驚艷。從議題管理、到利害相關者關係管理、乃至處理立法與政策流程,如果您有著形塑台灣政策環境和公眾輿論的需求,戰國策傳播集團是第一首選。

我們主動監測政策報告、立法院和立法院常設委員會聽證會、政府機構會議紀要、政府預算、媒體報導和科學研究等公開資訊。我們亦擁有獲取非公開資訊和情報所須之資源與管道,以利為我們的分析與策略提供更佳資訊。戰國策傳播集團也關注其他國家或國際組織之全球趨勢與發展,為我們在台灣本地的個案提供支持。

我們擁有多年經驗,能夠為客戶將立法與政策成果極大化,同時將潛在風險降至最低。我們採取議題導向的途徑,確保客戶的重要議題能夠為在位制定或影響立法或政策決策者所聽取。必要時,戰國策傳播集團可以直接或透過其盟友,與幾乎所有部會或辦公室的官員或民意代表進行溝通,安排客戶與政府決策者與影響者會面,或將利害相關人的影響力和公眾輿論傳遞給當權者。


利害相關人關係
專業協會、非營利組織、監督團體、學者、專家、專業人士和各種其他利害相關人,會直接或潛在影響我們的客戶在台灣的營運環境,其影響可能是正面、亦可能是負面的。戰國策傳播集團以台灣為中心,我們有優越條件與能力,能協助界定並分析那些對客戶構成威脅、或能提供機會的個人或組織。我們可以界定較為優先的相關人士,分析他們的觀點,從而制定並執行溝通計劃,為建立長期合作夥伴關係提供助力。我們擁有實務能力與經驗,可以幫助您在正式場合進行溝通,如會議和論壇,亦可安排單獨的一對一會面,或動員對方來支持擁護您的組織。

危機管理
戰國策傳播集團與客戶合作,確保流程和實踐均能恰如其分,以防止或減輕可能損害組織聲譽、財務、構成或設施事件之影響。我們可以協助從頭開始建構危機管理系統或評估現有流程,並提出強化流程的建議。

在危機事件期間,戰國策傳播集團也會隨時進行影響評估,協助管理與協調資源配置調度,並確保現有流程正常運作、能夠充分掌握事件進度。面對瞬息變化的局勢,即使是準備最周全的組織、設計最周詳的程序往往亦備受挑戰與壓力;長年累積的深厚經驗,讓我們更能臨危不亂,堪稱無價之寶。

傳統與網路媒體服務
戰國策傳播集團了解台灣的傳統主流媒體和網路媒體環境,並與許多有影響力的媒體人士建立長期合作關係,包括記者、編輯、新聞室經理和專欄作家。我們能夠利用專業知識和關係,不僅可以宣傳您的訊息,還可以形塑媒體對客戶、產業或議題的一般看法。除了提供策略面的媒體諮詢,我們並協助計劃與執行各種媒體活動,包括媒體宣傳、媒體關係計畫、新聞稿、文章投放和刊登、面訪機會、媒體圓桌會議以及媒體焦點小組和調查。

在戰國策傳播集團,我們有擅長網路媒體的內部人員,具有社群媒體專業知識與能力,包括社群媒體監測和分析、社群媒體行銷活動、議題管理、部落客和數位意見領袖關係等均能執行。

行銷傳播與推廣
隨著越來越多的客戶轉向整合行銷傳播的途徑,戰國策傳播集團的行銷經驗與專業知識也不斷發展。許多全球知名品牌轉向戰國策傳播集團,以確保所有行銷活動的能夠順利整合並有效溝通。我們可以通過一系列促銷服務來支持客戶的行銷工作,包括行銷諮詢、市場分析、廣告製作和露出管道安排、直接行銷、社群媒體和其他數位行銷、特殊活動和個人銷售。

內部與企業溝通
戰國策傳播集團在滿足客戶內部溝通需求方面有著悠久歷史,包括日常員工和合作夥伴溝通、危機或勞資糾紛期間的溝通諮詢、裁員和招聘人員溝通計劃、以及特殊場合的溝通。我們還為跨國通訊、內部企業活動和活動策劃及員工培訓活動提供支持協助。

 


Jet-Go’s clients include blue-chip multinationals doing business in Taiwan, government agencies at both local and national levels, cause-oriented non-profits, and professional & industry associations, just to name a few.

Our diverse client portfolio has helped us hone expertise across of range of sectors and industries.

SECTORS & INDUSTRIES
• Health care
• Consumer electronics
• Food & beverage
• Energy
• Fast-moving consumer goods
• Information technology
• Financial services

Public affairs
Jet-Go pioneered the professional public affairs industry in Taiwan by providing a full range of services and – more importantly – compelling results. From issues-management to stakeholder relationship management to managing legislative and policy processes, Jet-Go is the go-to agency for anyone seeking to shape the policy environment and public opinion in Taiwan.

We actively monitor public information from policy reports, legislation and legislative committee hearings, government agency meeting minutes, government budgets, media reports and scientific research. We also we have the resources and access needed to obtain non-public information and intelligence, as well, to better inform our analysis and strategies. Jet-Go also looks to global trends and developments in other nations or international organization to bolster our case here in Taiwan.

We have years of experience maximizing legislative and policy outcomes for our clients, while, at the same time, minimizing potential risks. Our issue-oriented approach ensures that our clients’ priority issues are heard by those in positions to make or influence legislative or policy decisions. As necessary, Jet-Go can reach out directly or through its allies to communicate with officials or elected representatives in almost any ministry or office, arrange client meetings with decision makers and influencers in government, or bring stakeholder weight and public opinion to bear on those in power.

Stakeholders relations
Professional associations, non-profit organizations, watchdog groups, scholars, experts, pundits, and variety of other stakeholders have the ability or potential to affect – for better or for worse – the environment in which our clients operate in Taiwan. Jet-Go is Taiwan-centric and we are well-placed to help identify and analyze those individuals or organizations that pose threats to or present opportunities for our clients. We can identify relevant priority actors, provide analysis of their perspectives, develop and execute communication programs, and support efforts to build long-lasting partnerships. And we have the on-the-ground capabilities and experience help you communicate with them in formal settings such, as conferences and forums, arrange discrete one-on-one meetings, or mobilize them to act as advocates for your organization.

Crisis management
Jet-Go works with clients to ensure that the processes and practices are in place to prevent or mitigate the effects of events that have the potential to harm their organization’s reputation, finances, constituents or facilities. We can help build a crisis management system from the ground up or evaluate existing processes and make recommendations to strengthen them.

Jet-Go is also on hand during crisis events to make impact evaluations, help manage and coordinate resource deployment, and ensure that the processes in place are functioning properly and sufficiently to manage the events. Our years of experience can be invaluable in dealing with dynamic situations that challenge and stress even the most well-prepared organizations and processes.

Offline & online media service
Jet-Go understands offline and online media landscapes in Taiwan and we have long-standing relationships with many influential media members, including journalists, editors, news-room managers and columnists. We can leverage our expertise and relationships to not only get your word out but also to shape the media’s general perspectives about our clients, their industries, or their issues. In addition to strategic media consultancy, we help plan and execute a wide range of media activities, including media campaigns, media relations programs, press releases, article pitching and placement, interview opportunities, media roundtables, and media focus groups and surveys.

At Jet-Go, we also have our own in-house online media and social media expertise and capabilities, including social media monitoring and analysis, social media marketing campaigns, issues management, and blogger and digital opinion leader relations.

Marketing communications & promotion
As more and more of our clients turn to an integrated marketing communications approach, so too has Jet-Go’s marketing experience and expertise grown. Some of the world’s best-known brands turn to Jet-Go to ensure that communications across all of their marketing activities are integrated and effective. We can support our clients’ marketing efforts with a range of promotional services, including marketing consulting, market analysis, advertisement creation and channel placement, direct marketing, social media and other digital marketing, special events, and personal selling.

Internal & corporate communications
Jet-Go also has a long history of experience in meeting our clients’ internal communication needs, including routine employee and partner communications, communications consulting during times of crisis or labor disputes, communications planning for redundancies and for recruitment, and communications for special occasions. We also provide support for above-country communications, internal corporate activities and event planning, as well as employee training activities.

Up ↑

%d 位部落客按了讚: