Jet-Go Consulting Group was founded in the 1990s, a transformative decade when Taiwan transitioned into a representative democracy with a fully elected parliament.
Jet-Go was founded to help clients understand how the dynamics of this new political and media landscape shaped policy and social trends, how these trends impacted their organizations, and how to strategically undertake communication activities that could help shape these trends.
Our mission is to help create impact and drive social progress. As advisors, we hold ourselves to the highest standards.
Jet-Go excels at helping brands respond to an evolving social environment. Compared to traditional advertising and public relations firms, we provide more integrated solutions, resources, and tools, with several key advantages:
Apart from tactical execution, we offer broader strategic solutions. Since our establishment more than 30 years ago, over 60% of our accounts have been retainer-based and long-term. In fact, many of the largest multinational corporations in the world have retained us for our services over the long term.
Jet-Go's consulting services are focused on strategy. We glean insights from the environment to develop effective strategies, to provide a foundation for creative thinking, and to better ensure optimal resource allocation, while also being able to execute and deliver on the tactical level.
Apart from the conventional "four Ps" of marketing, Jet-Go also considers public opinion and public policy, giving our clients a broader and deeper view of their competitive landscape. With a background in managing election campaigns, we are well equipped to help brands navigate changing currents in the political, policy and regulatory environments, as well as public sentiments.
Jet-Go Consulting Group is comprised of five subsidiaries: Soundline Consulting, Pulse Research, Jet-Go Consulting, Popcorn Digital, and Great Society Survey Center, each catering to different needs and types of clients but capable of supporting one another where needed and appropriate.
Our long-term collaborations with a wide range of nonprofits, social enterprises and subject-matter experts bring an edge to our offerings that we call Jet-Go+. When clients need partners or advocates, Jet-Go is well-positioned to connect them with like-minded entities.
Our more than 100 members come from diverse backgrounds, including political science, economics, sociology, law, psychology, journalism, mass communication, marketing, and other disciplines.
Our global partners include FGS Global and BlueFocus, supporting clients with needs in markets other than Taiwan.
Alliances
Jet-Go Consulting Group is an eight-time winner of the PR Agency of the Year Gold Award at the Agency & Advertiser of the Year Awards co-organized by Brain Magazine and the Taiwan Advertisers' Association, as well as more than 100 other notable accolades in communications.
Popcorn Digital, a Jet-Go subsidiary, is also a winner the Best Digital Marketing Company Gold Award and the Best PR Company Silver Award at the Agency & Advertiser of the Year Awards.
Past Awards
For more than 30 years, we have worked with an array of clients across multiple industries and sectors, including but not limited to those in technology; healthcare; food and beverage; environmental protection; telecommunications; consumer electronics; transport; finance; education; energy; agriculture; biotech; cosmetics; politics; nonprofits; e-commerce; real estate; and online advertising.
Services
Jet-Go has played a role in some of Taiwan's most pivotal moments in past decades, including the Central Epidemic Command Center's COVID-19 containment campaign, energy transition, and National Health Insurance reform, to name a few.