Stop Saying Gen Z Lacks Responsibility! As long as companies are willing to adjust their policies, the potential of Gen Zers is far greater than many assume. This year, our group shifted from an internship model to a part-time employment model. This small adjustment produced a significant impact, leading us to distill three principles: assign Gen Zers clear roles, give them meaningful tasks, and provide consistent feedback. We discovered that these transform Gen Z into a source of fresh energy for the organization.
For public affairs managers in a corporate setting, taking an issues management approach offers a set of advantages over that of stakeholder management. Issues management not only helps contextualize the value of public affairs as a corporate function but also strengthens brand resilience by mitigating risks and maximizing opportunities.
